Privacy policy

PRIVACY POLICY

Last updated: July 17, 2026

Primitive Labs operates myprimitivelabs.shop and this website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Primitive Labs is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences, send account-related notifications, process purchases, returns, and exchanges, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience.
  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart.
  • Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate potentially fraudulent, illegal, unsafe, or malicious activity, and secure our Services.
  • Communicating with You. We use your personal information to provide customer support, respond to you, and maintain our business relationship with you.
  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. We use Shopify to support personalized advertising with third-party services based on your online activity. Depending on where you reside, you may have a right to direct us not to share your information for targeted advertising purposes.
  • When you direct, request, or otherwise consent to our disclosure of information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or sale, to comply with applicable legal obligations, to enforce our terms or policies, and to protect the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside. To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data obtained from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these purposes. To learn more, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Portal: https://privacy.shopify.com/en.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit; we recommend that you do not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, or resolve disputes and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know — request access to personal information we hold about you.
  • Right to Delete — request that we delete personal information we maintain about you.
  • Right to Correct — request that we correct inaccurate personal information we maintain about you.
  • Right of Portability — receive a copy of your personal information and, in certain circumstances, request that we transfer it to a third party.
  • Right to Opt Out of Sale/Sharing or Targeted Advertising — depending on where you reside, opt out of the "sale" or "share" of your personal information, or of processing for "targeted advertising" as defined under applicable law. If you visit our website with the Global Privacy Control signal enabled, we will treat it, where required, as an opt-out request for that browser and device.
  • Managing Communication Preferences — opt out of promotional emails at any time using the unsubscribe link. We may still send non-promotional emails related to your account or orders.

If you reside in the UK or European Economic Area, subject to applicable law, you may also have the right to object to or restrict certain processing, and to withdraw consent where we rely on consent as our legal basis for processing.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising these rights, and we may need to verify your identity before processing your request, as permitted or required by applicable law. You may designate an authorized agent to make a request on your behalf, subject to proof of authorization.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. For the EEA, a list of supervisory authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members.

International Transfers

We may transfer, store, and process your personal information outside the country in which you live. Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent safeguards, unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at contact@myprimitivelabs.shop or contact us at:

Watering Saints LLC
7901 4th St N STE 300
St. Petersburg, FL 33702, United States

For the purpose of applicable data protection laws, Watering Saints LLC (operating as Primitive Labs) is the data controller of your personal information.